Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing
Life, Science and Marketing Podcast: Episode 5Guest: Chris Thorne, Director of Marketing at AsimovChris' Background:PhD in cancer cell biology from University of LiverpoolWorked in R&D, operations, and marketing roles at biotech startups like Horizon DiscoveryExperience spanning scientific research, startups, and product marketingKey Discussion Points:Importance of proactive networking and relationship-building throughout your careerConveying complex scientific concepts clearly and telling compelling storiesOvercoming common marketing obstacles like budget constraints and short attention spansTaking calculated risks with bold, differentiated messaging to stand outTracking marketing impact with tools while accepting some attribution uncertaintyKey Quotes:"Proactively building and maintaining professional relationships provides access to resources, referrals, new opportunities, and other support that aids your initiatives.""While having a clear, authentic message resonate with your audience is crucial, I've found that the relationships within a company are also essential to achieve success.""My top advice is to keep marketing capabilities sharp, but also proactively nurture your network. The connections you build will always be invaluable, providing support as marketing continues to evolve."