Episode notes
Life, Science, and Marketing Podcast: Episode 13
Guest: Haydn Boehm, Product Marketing Excellence Lead at Agilent Technologies
Haydn's Background:
- PhD in organic chemistry
- Deep technical expertise combined with marketing roles at various life science companies (Sigma Aldrich, Johnson Matthey, Merck, Thermo Fisher, Agilent, etc.)
Key Discussion Points:
- Shift from sales-led to marketing-led organizations due to digital transformation
- Identifying where target audiences go to learn and providing valuable content there
- Perspectives on lead nurturing, inbound marketing, and the rise of outbound outreach
- The promise and limitations of AI in drug discovery processes
- Applying scientific thinking and ...
Keywords
sales