Episode notes
Life, Science, and Marketing Podcast: Episode 12
Guest: Paul Kippax, Sales Operations Director at Malvern Panalytical
Paul's Background:
- PhD in physical chemistry
- 25+ year career with Malvern Panalytical in various roles spanning product management, marketing, and sales
Key Discussion Points:
- Collaborating deeply with customers to uncover hidden insights and new analysis approaches
- Building cross-functional understanding between technical and commercial teams
- Leveraging scientific knowledge to extract more value from analytical instruments in customer workflows
- Delivering sustained value to your core customer “tribe”
- Continuously experimenting to drive incremental marketing improvement