Episode notes
Life, Science, and Marketing Podcast: Episode 11
Guest: George Fradley, independent marketing consultant
George's Background:
- Started career as a chemist, discovered strengths in understanding patients and cross-functional communication
- 15 years at 3M Healthcare developing and marketing asthma inhalers
- Now an independent marketing consultant across life sciences
Key Discussion Points:
- Transitioning from scientific roles into marketing
- Comparing large vs. small company experiences
- Establishing credibility for visionary industry change
- Using storytelling and empathy to connect with audiences
- Best practices for thought leadership and content
Key Quotes: