George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

Life, Science and Marketing by Paul Avery

Episode notes

Life, Science, and Marketing Podcast: Episode 11

Guest: George Fradley, independent marketing consultant

George's Background:

  • Started career as a chemist, discovered strengths in understanding patients and cross-functional communication
  • 15 years at 3M Healthcare developing and marketing asthma inhalers
  • Now an independent marketing consultant across life sciences

Key Discussion Points:

  • Transitioning from scientific roles into marketing
  • Comparing large vs. small company experiences
  • Establishing credibility for visionary industry change
  • Using storytelling and empathy to connect with audiences
  • Best practices for thought leadership and content

Key Quotes:

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