Episode notes
Life, Science, and Marketing Podcast: Episode 10
Guest: Jaleel Shujath, ex-scientist turned marketing expert
Jaleel's Background:
- Ex-scientist with a biology degree and lab experience
- Over 20 years working in life science marketing at GE Healthcare, ATCC, Absorption Systems, and more
- Passionate about science and discovery from an early age
Key Discussion Points:
- Applying scientific principles like hypothesis testing and data analysis to optimise marketing efforts
- Embracing both successes and failures as learning opportunities to improve campaigns
- Tracking marketing data rigorously to showcase value and defend budgets
- Tailoring marketing approaches to each unique company’s needs and market l ...