Use Podcast Analytics to Grow and Monetize Your Show

man on a laptop - podcast analytics

🎉 Exciting news! As of September 2020, Podcasting has introduced cross-platform analytics into our free podcast hosting platform. 

Tracking your podcast’s analytics is critical to the growth and monetization of your show, and in this post we’ll explore how you can use our new feature to see how your show is progressing. But first, let’s get into what information you can glean from Podcasting Analytics.

podcast analytics Podcasting

Podcast Analytics - What Our Hosting Platform Measures

When you sign up for an Podcasting hosting account, you get instant access to our customer-facing analytics dashboard. What this means is, once you have started uploading podcast episodes to your account, you’ll be able to see the total number of subscribers for the month, the number of all-time downloads (including how many downloads there were today, yesterday, this month and the previous month), what your top five episodes are, and more.

To access your RSS Podcast Analytics, simply log in to your RSS hosting account, and select “Analytics” from the toolbar on your podcast home page. To learn more about the specific features of our podcast analytics, including how downloads and subscribers are calculated, click here.

podcast analytics

Why Podcast Analytics Matter

What gets measured, gets improved.

- Peter Drucker, who BusinessWeek calls “the man who invented management”

Simply put, the above quote is the reason we must pay attention to our podcast analytics. They tell us critical information that we can use to determine how our show is performing. As we measure our performance, we can make improvements to our podcasts for maximum growth.

For example, suppose you start uploading episodes with a new theme or layout, and want to track whether or not the changes are resonating with your audience. You could send an email asking your audience how they feel about your new content direction, but they might not want to tell you their actual thoughts. Numbers on the other hand don’t lie.

If the number of downloads decrease compared with previous episodes you’ve loaded, it’s a clear indicator that your audience isn’t as excited about the new content direction. However, if you start seeing a massive uptick in downloads, it’s a pretty good bet that your listeners are enjoying the change and you should keep going on your current path.

Podcast analytics also indicate whether or not your marketing methods are working.

podcast analytics

Assume for a moment that you’re heavily promoting your show on social media one month. If your subscriber numbers and downloads go up, it’s highly probable that your marketing efforts are doing what you want them to. On the flip-side, if you’re not seeing any changes in the number of subscribers and/or downloads, perhaps social media is not the right place to be promoting your show. Then again, it could mean you need a different strategy if you want to continue using social media for your promotions. At this point, you could attempt paid advertising on social media and see if that moves the needle. The more information you can gather, the better.

Perhaps next month, your focus could be on securing better podcast guests. Or you could try getting booked on other podcasters’ shows in an effort to promote your own show. Every change you make should be examined through the lens of your podcast analytics so that you know what is working and what isn’t.

Note: Podcast analytics may not explain outlier events such as an episode suddenly going viral. The good news is, that while it’s true your show could randomly take off without a clear indication of what caused it to surge in popularity, your analytics can give you a lot of information under normal circumstances. In other words, if you start examining your analytics as you are working on your promotion efforts, you should be able to clearly see what worked and what didn’t.

Numbers going up means your efforts are working, numbers staying stagnant or going down mean your efforts have room for improvement.

Pro Tip

Only make one change at a time as you are monitoring your analytics so that you know which change caused the movement in your numbers.

If you start making a bunch of changes to your podcast all at once, it will be much harder to tell which ones impacted your analytics. You can analyze click throughs from social media of course, but if you stick to making one significant change per month, it’s easier to determine what is most likely moving the needle for your show.

Podcast Analytics - Sponsors Want to See Them!

One final thing you should know about your podcast analytics is that they can be your ticket to sponsorships. Because your analytics tell potential sponsors how popular your show is, that is what they use to determine if they want to invest with you. As your numbers increase, it’s a good idea to include your downloads per month in your media kit and/or advertising page on your podcast’s website. To paint an even better picture of your audience, you can also look at the analytics on Spotify, iTunes, and Google Podcasts.

These platforms can give you information about the demographics of your listeners such as the countries/regions they live in, the age ranges, and their gender. This information can help you hone in on specific sponsors you would like to pitch for your show.

Help Your Podcast Grow with Stats

Are you a visual learner? If so, check out the short video below for a full walk-through of our new analytics!

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