Podcasts don’t belong on YouTube, do they?
After all, they’re audio, and YouTube is all about video.
The truth is that savvy podcasters are putting their podcasts on YouTube to enhance their show’s visibility, reach new audiences, and make their episodes accessible to the 2.3 billion active monthly users on YouTube .
In this post, you’ll learn different ways to repurpose your podcast on YouTube and also how to turn videos into podcasts!
The easiest way to start a podcast on YouTube is to simply upload the audio from your podcast, and create a “video” by adding some cover art.
While this method is the easiest way to add your podcast to YouTube, a “video” of cover art just isn’t that engaging, and some listeners may not stick around to hear your full episode.
While this isn’t the best way to start a podcast on YouTube, it may still get your show in front of new fans.
How to Transform your Podcast Audio into a Video File
One of the simplest ways for transform your episode’s audio file into a video for YouTube is to use the free online tool One Image Music Video.
To make an video podcast with a static image using One Image Music Video, select a PNG/JPEG file and an MP3 file of your podcast episode and select upload. Your MP3 will automatically be converted into an MP4 video file that you can upload to YouTube – no video editing is required.
The static image you choose can either be a custom image created in a program like Canva, or you can use any other image that’s 1920X1080.
If you need royalty free stock images, check out Pexels or Pixabay.
For your thumbnail that you use for the video description on YouTube, the image must “have a resolution of 1280×720 (with minimum width of 640 pixels).”
If you want to add multiple images to your video, there are several video editing software programs you can use:
Video formats supported by YouTube
- HEVC (h265)
Film Your Podcast 🎬
You’re already recording the audio of your podcast, so why not put a camera in the room as well?
This is a much better option as viewers now get to be a part of the live experience. This format is much more engaging and allows you to create a connection with your listeners that can’t be achieved with just audio alone.
If you’re having guests on your show that won’t be in your studio, you can start a Zoom meeting at the start of your show and then upload the recording.
How to Make Your Podcast YouTube Ready
1. Be mindful of your background
This means cleaning up the clutter in your room or creating a backdrop that hides the clutter.
Some video podcasters opt to just sit in front of a blank wall while filming. Others purchase a backdrop, or create an aesthetically pleasing/brand appropriate background behind them.
In the above video podcast, YouTubers Erik Stocklin and Colleen Ballinger have created a backdrop that features images and art that is on-brand for their Miranda Sings YouTube channel.
They are using background lighting that is not too harsh, with the foreground lighting focused directly on them.
2. Be mindful of the lighting
The lighting can be as simple as a ring light, or as complex as a full studio lighting kit.
Why does lighting matter? It ensures viewers can see you and helps with creating the mood and feel of your video.
Here are a few lighting options recommended in the lighting tutorial playlist created by the YouTube and podcasting pros at Think Media:
3. Use a high-quality microphone
Not all mics are created equal. Here’s a list of microphones we recommend for podcasting:
We’ve created a guide to help you find the best sounding mic for your budget.
Also, because we are talking about sound quality, be cognizant of background noises like an air conditioner, barking dogs, your neighbor mowing the lawn etc.
How to Turn a Video into a Podcast Episode
We’ve discussed turning an existing podcast episode into a video, but what if you are filming your podcast and want to repurpose the audio from your video to create a new podcast episode?
The good news is that there are free online tools like Audio Converter that will extract the audio out of your video to then upload to your podcast host.
The process is as simple as opening your video file and selecting the file type you’d like to convert it to. Select the “Convert” button and you’ll have an audio file you can upload to your podcast host as a new episode.