You’re a podcaster. You do audio, not the written word. Right?
While it may seem like you don’t need to provide a transcript for your listeners (they are listening, after all), transcribing your podcast audio should actually be a crucial part of your marketing strategy.
What Exactly Is a Podcast Transcription?
In a podcast transcription, audio speech is converted into a text document so it can be read online.
You can transcribe verbatim, which includes everything that was said — including utterances and sound effects. Or you can transcribe into a clean read, in which the text is more grammatically accurate.
The Benefits of Transcribing Your Podcast
Excluding people was never cool, and podcasts that lack transcriptions leave out entire segments of society. Think about members of the Deaf and Hard of Hearing Communities who may be interested in what you have to say.
People who don’t share the same first language as you and people with auditory processing issues can benefit from being able to access both audio and a transcript.
Your marketing strategy will be benefitted by transcriptions of your podcast audio because it can help with SEO. Search engines are searching written words. When you have your key phrases included in your transcript, search engines can find you — and most importantly, direct your listeners to you. Sure, your podcast episode has a title and brief description that search engines can read. But these are brief summaries of what you’re talking about, and won’t get you very far with SEO.
Transcripts of podcasts are also helpful for listeners who want to remember what you said, but don’t have the time to listen to your whole episode again.
Can You Automatically Transcribe Your Podcast?
Transcribing a podcast can be a lengthy and tedious process, but there are a variety of ways for getting the job done.
If you’re looking for automatic transcription, you can use one of many services that automatically convert your audio into text. Fees for this service range, and sometimes include subscription payments. You’ll also still need to go over the transcription with your own eyes to get rid of mistakes.
Transcription Tools for Podcasters
If you’re looking into automatic transcription, your results will be best when your recording is crisp and clear. Multiple speakers and background noise can interfere with the software’s abilities. Trint, Descript, Temi, and Sonix are worth looking into if you go the automatic route.
You can also go the human route, and hire somebody to transcribe and/or copy edit your podcast episodes for you. You can find people on Upwork, or ask around in your networking groups. Or you can use a company like Rev or Go Transcript.
And of course, if you have the time and inclination, you can take this task on yourself. It will take time away from your other plans, but if funds are tight or you’re just getting started, you may want to do the transcribing yourself for a little while.