If you want people to listen to your podcast, they have to be able to find you. Sounds like a simple enough concept, but ranking on search engines takes some work and knowhow.
1. Submit Your Podcast to Directories
When you submit your podcast to directories, your podcast is automatically mentioned more often online. And because Google values online mentions, this will help your podcast rank higher.
Here’s a comprehensive list of podcast directories to help you get started!
Google will recognize your fresh content, and this will help to boost your ranking.
Transcripts will often automatically include your keywords and topics, so that can immediately help search engines discover your content.
Here’s a useful article on how to transcribe your podcasts.
4. Get Keyword Savvy
Google searches for keywords, so know which keywords make sense for your content — and use them! Use these tips when choosing keywords:
- Choose a logical keyword to accompany your episode’s content.
- When possible, choose a keyword with a high search volume and low competition.
- Include your keyword in your podcast’s title, as well as in the body copy a few times, and as an alt title for any images in the post.
- Use a different keyword for each episode.
5. Ask for Reviews
Positive reviews and high ratings will allow you to rank higher in Google search.
Don’t overwhelm your listeners with the ask, but tell your listeners that if they’re enjoying your content, you’d appreciate a review.
Don’t forget the power of social media in discoverability – this includes YouTube. Did you know that search engines take your posts — and people’s interactions on them — into account when ranking your website?
How? Social helps amplify and increase awareness for your podcast and episodes.
7. Use the Power of Meta Descriptions
Meta descriptions tell your readers (and Google) what the page is about. But since they’re so short, you have to be strategic in how to use them.
Explain what the episode is about, and be sure to do it in a way that is both informative and eye-catching.
Upload your episodes to Google Podcasts. This will help you show up in search results and monitor your rankings, and it doesn’t take much extra effort.
Your titles need to immediately convey what the episode is about so that your listeners will feel enticed to play the episode.
If all the tips seem overwhelming to use at once, focus on one at a time, and you’ll gradually improve your SEO for your podcast. But never sacrifice quality for SEO.