If you’re a podcaster, Google is now your new best friend. In May of 2019, Google announced the new function of being able to search for, and play, podcast episodes in Google.
Rolling out this week you'll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google. pic.twitter.com/29ohC7W9z8— Zack Reneau-Wedeen (@ZackRW) May 9, 2019
If you want people to listen to your podcast, they have to be able to find you. Sounds like a simple enough concept, but ranking on search engines takes some work and knowhow.
Fortunately, a few smart SEO tips (how about nine?) will help you rise through the ranks of search, bringing more and more followers to your podcast.
1. Submit Your Podcast to Directories
When you submit your podcast to directories, your podcast is automatically mentioned more often online. And because Google values online mentions, this will help your podcast rank higher.
Find podcast directories, as well as blog directories, for submitting your podcast.
Here’s a comprehensive list of podcast directories to help you get started!
2. Create a Website for Your Podcast
A website for your podcast allows you to create more content and context surrounding the podcast. And this is discoverable by search engines. Publish a new blog post for each episode.
Google will recognize your fresh content, and this will help to boost your ranking.
3. Include Transcripts on your Website
Transcripts will often automatically include your keywords and topics, so that can immediately help search engines discover your content.
Not only that, but transcripts are a great way to give you more depth within your content; some people do better by reading than listening, and many people like to go back and find information again.
Here’s a useful article on how to transcribe your podcasts.
4. Get Keyword Savvy
Google searches for keywords, so know which keywords make sense for your content — and use them! Use these tips when choosing keywords:
- Choose a logical keyword to accompany your episode’s content.
- When possible, choose a keyword with a high search volume and low competition.
- Include your keyword in your podcast’s title, as well as in the body copy a few times, and as an alt title for any images in the post.
- Use a different keyword for each episode.
5. Ask for Reviews
Positive reviews and high ratings will allow you to rank higher in Google search.
You can hope your die-hard fans will think of reviewing you all on their own, or you can take matters into your own hands — and ask for reviews!
Don’t overwhelm your listeners with the ask, but tell your listeners that if they’re enjoying your content, you’d appreciate a review.
6. Beef up Your Social Media
Don’t forget the power of social media in discoverability – this includes YouTube. Did you know that search engines take your posts — and people’s interactions on them — into account when ranking your website?
Active social media accounts that link to your podcast content can help improve your SEO.
How? Social helps amplify and increase awareness for your podcast and episodes.
The more listeners that discover and love you content, the higher the chances that someone will link back to you which will help you rank higher in Google Search.
7. Use the Power of Meta Descriptions
Meta descriptions tell your readers (and Google) what the page is about. But since they’re so short, you have to be strategic in how to use them.
Include your keyword at the beginning of the description (when possible), and make your description enticing and clickable.
Explain what the episode is about, and be sure to do it in a way that is both informative and eye-catching.
8. Don’t Forget Google Podcasts
Upload your episodes to Google Podcasts. This will help you show up in search results and monitor your rankings, and it doesn’t take much extra effort.
9. Give More Attention to Your Titles
Your titles need to immediately convey what the episode is about so that your listeners will feel enticed to play the episode.
The more popular your episode is, the higher your podcast can rank. But the title also needs to include your main keyword for your podcast episode so that Google will pay attention to you.
If all the tips seem overwhelming to use at once, focus on one at a time, and you’ll gradually improve your SEO for your podcast. But never sacrifice quality for SEO.
Quality episodes — and quality posts about your episodes — should always be your first priority. Give your listeners something to crave, and they’ll come back again and again.