Podcasting is so much more than speaking into a mic. You already know this.
But now you have to consider if building and maintaining a website is worth the time and effort. After all, your podcast is an audible medium, not a written one.
Does a website make sense?
Yes, for many reasons.
Archive Old Episodes
You’ve been creating great content from day one, but your audience has grown and changed since then.
Sure, you’ll have listeners who will hear every episode when it goes live, but you’re also going to pick up new followers on the way … and they’ll want to know more of what you’re about.
Archiving old episodes on your website is a great way for new subscribers to find content that interests and applies to them. Make it easily searchable, and you’ll have new fans that have found finding episodes
A podcast episode can be turned into countless other forms of content. Use your subject matter to create a blog post, an ebook, a content upgrade, a YouTube video and more.
This will give your listeners more access to the information you share (in new ways) and will also increase your visibility.
Engage More Fully with Your Audience
If you only publish your show to iTunes and skip the critical step of sharing your show on your website, you’ll miss out on huge opportunities.
Knowing who is listening to you, and how to contact them, can expand your reach and help you knock down goals left and right.
By having a website for your podcast, you’ll be able to collect email addresses, and then send your followers through funnels and keep them updated on your podcast.
Plus, you can use tools like comments, surveys, and more on your website to hear feedback from your listeners.
In this way, you can build a community of people who care about what you have to say and when your audience feels included, they’ll keep coming back for more.
Make It Easy for Your Listeners
Some people access podcasts through iTunes. Some don’t. Offering a website ensures you don’t exclude potentially loyal fans from your content.
Plus, a post on a website is another easy thing for listeners to share through their websites and social media channels.
Take Advantage of SEO
If you use SEO principles on your podcast website, people will find you through search engines.
When people search for topics that you’ve covered in your podcast, Google will only find you if you have a website with written parsable content. It won’t search audible content on iTunes.
Do you have a product to sell?
Use your podcast website to help you get it in front of more people. You can send people to your website for special offers from affiliates, promote your own products, and more.
And again, with a website, it’s easy for other people to share whatever you’re promoting.
The bottom line is that if you’re a serious podcaster, you need a website. It’s a crucial element in your funnel and in your connections with your listeners.