SEO Explained: Decoding SEO with Expert Insight and Science-Backed Strategies

Podcast episodes

• Season 1

• 

  Meet our SEO Experts

  Meet our SEO Experts

  S01 E01

  13:14

  The pilot episode of the SEO Explained podcast features an interview with Kyle Roof, co-founder of High Voltage SEO. The interview covers Kyle's background and journey into the world of SEO. He initially worked as a lawyer and shifted to teaching English in South Korea, where he eventually ventured into web development and SEO and developed a unique method to run tests on Google's algorithm. One notable success was ranking a site for the keyword 'rhinoplasty Plano' using strategically placed Lorem Ipsum text to meet the algorithm's mathematical requirements. This approach demonstrated the significance of math-based strategies over solely focusing on content quality for SEO ranking. The podcast also outlines the topics that will be discussed in future episodes, including SEO strategies, AI's impact on SEO, and more.

• 

  How does SEO actually work?

  How does SEO actually work?

  S01 E02

  15:58

  This podcast episode discusses various aspects of Search Engine Optimization. Hosts Adam Truszkowski and Kyle Roof touch on topics such as on-page and off-page SEO, the importance of creating quality content, the significance of technical SEO and keyword research, and the concept of E-E-A-T (Expertise, Authoritativeness, Trustworthiness). They emphasize the importance of adhering to ethical SEO practices (White Hat SEO) and avoiding tactics that might lead to penalties (Black Hat SEO). Overall, the episode provides insights into building an effective SEO strategy and optimizing website content for better search engine visibility.

• 

  Your SEO FAQs

  Your SEO FAQs

  S01 E03

  19:42

  In this episode of SEO Explained, hosts Kyle Roof and Adam Truszkowski address various common questions related to SEO. They emphasize that the time it takes to see SEO results depends on competition and term difficulty, with larger, established websites ranking faster. They also discuss the importance of understanding your site's authority tier and how targeting keywords within it can lead to quicker rankings. Key performance indicators (KPIs) for tracking progress include gaining keywords, impressions, clicks, and conversions. The hosts stress the need for transparency in SEO strategies and highlight that techniques must adhere to Google's guidelines. They highlight that past SEO failures might be due to lack of transparency or improper strategies, emphasizing a tailored approach based on each client's history and goals.

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  The SEO Strategy Roadmap

  The SEO Strategy Roadmap

  S01 E04

  12:10

  In the fourth episode of SEO Explained, Kyle Roof and Adam Truszkowski discuss various successful SEO campaigns and strategies they've observed over the years. They highlight cases such as an online bank that optimized pages for search queries about competitor fees, a sporting goods store that shifted focus to indoor workout equipment during the pandemic, and an accounting software company that provided non-commercial options to potential users while subtly promoting their paid services. The hosts also analyze the SEO approach of MasterClass, which targets beginners with informative content that indirectly introduces their platform. They emphasize the importance of thinking beyond highly competitive keywords, suggesting that addressing niche queries and providing solutions can effectively drive traffic and conversions. They also discuss the value of reverse engineering competitors' campaigns and adapting successful techniques for one's own strategies.

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  SEO in an age of AI

  SEO in an age of AI

  S01 E05

  12:34

  In this episode, hosts Kyle Roof and Adam Truszkowski discuss the impact of AI on SEO. They explore how AI has changed content creation by enabling quick generation, but emphasize that AI hasn't fundamentally altered search engine results. They predict AI tools might enhance search functions by extracting relevant information for users, similar to existing Chrome extensions. However, they caution that AI-generated content, if used excessively, could lead to duplicate content issues and negatively affect site credibility. They suggest AI's value lies in aiding content drafting, generating ideas, and improving optimization. Kyle and Adam believe that voice search and featured snippets didn't eliminate web page visits, as people still seek more information beyond brief answers provided by AI or voice assistants.