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Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
How to conduct better interviews
The keys to an effective research plan
How to become a masterful research storyteller
How AI is creating a new wave of research tools
When to rely on qualitative vs. quantitative tactics
The modern user research tools you need to know about