Nearly everyone has had the pleasure of opening—and eating—a fortune cookie. Imagine you open one. One side says love will find you. That’s great. But the other encourages you to find that love at the movies with the latest romantic comedy coming to theaters. Or your fortune is a reminder about the importance of diligence in all your pursuits followed by a nudge to keep your language-learning streak on Duolingo going.

These scenarios are not made up. This is happening now because of our guest Shawn Porat and his company OpenFortune. They’re putting very timely, sometimes irreverent, ads inside fortune cookies, working with big brands like Coca-Cola, Cars.com, and many, many others you’ve heard of.

How does anyone think to even do that? How long did it take Shawn and team to broker the deals and build out the infrastructure? And what a ...