Episode notes
In this episode of Innovation Conversation, host Ricardo Pascual sits down with Tom Laurence, Founder of MyPR, the platform revolutionizing how businesses engage with journalists. MyPR combines cutting-edge technology with a deep understanding of PR dynamics to empower brands to optimize their media outreach and amplify their visibility.
They dive into:
- Introduction to MyPR — Tom shares the vision behind MyPR and how it's equipping businesses with smarter tools to build meaningful journalist relationships and achieve better PR outcomes.
- The Power of Data — Learn how MyPR leverages data analytics to decode media landscapes, journalist preferences, and trending topics, helping businesses tailor their PR strategies for higher engagement.
Keywords
digital marketing