Episode notes
Keith is a passionate CrossFit enthusiast, garage gym athlete, affiliate owner, affiliate member AND Director of Marketing for CrossFit. More importantly, he's a husband and father of FOUR! We'll talk CrossFit marketing, affiliate needs and the future of fitness.
- 00:01:20 Keith has been CrossFitting since 2008.
- 00:02:09 Keith's fitness background
- 00:04:48 Keith and his wife coach High School Track & Field and CrossCountry
- 00:07:56 How Keith landed his job at CrossFit
- 00:09:05 Keith's marketing & advertising background
- 00:10:34 Why Keith is passionate about CrossFit
- 00:14:40 Will Keith leave us?
- 00:15:17 Looking at CrossFit management through a microscope
- 00:17:27 Room for violent disagreement
- 00:18:11 The life cycle of CrossFit - early adopters vs early maj ...
Keywords
keith knappcrossfit marketingdirector of marketing