CrossFit Director of Marketing: Keith Knapp

The Diablo Way - CrossFit Affiliate Podcast by Diablo CrossFit - Craig Howard & Coach Jamie Lee

Episode notes

Keith is a passionate CrossFit enthusiast, garage gym athlete, affiliate owner, affiliate member AND Director of Marketing for CrossFit. More importantly, he's a husband and father of FOUR! We'll talk CrossFit marketing, affiliate needs and the future of fitness.

  • 00:01:20 Keith has been CrossFitting since 2008.
  • 00:02:09 Keith's fitness background
  • 00:04:48 Keith and his wife coach High School Track & Field and CrossCountry
  • 00:07:56 How Keith landed his job at CrossFit
  • 00:09:05 Keith's marketing & advertising background
  • 00:10:34 Why Keith is passionate about CrossFit
  • 00:14:40 Will Keith leave us?
  • 00:15:17 Looking at CrossFit management through a microscope
  • 00:17:27 Room for violent disagreement
  • 00:18:11 The life cycle of CrossFit - early adopters vs early maj ... 
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Keywords
keith knappcrossfit marketingdirector of marketing