When we talk about branding and the importance of branding for recruitment purposes I think many often confuse Corporate Branding with Personal Branding.

In essence, Corporate branding is what you think of when we talk about fancy brochures or expensively produced videos with corporate logos and possibly green screens, etc.

On the flipside, personal branding is authentic, bare bones content about one’s self, their personal or professional career journey, days in the life, trials and tribulations, personal wins or offerings they can provide others, etc. This can be put out in video form, written form, audio form, however.

What's more important to your recruitment success, personal branding or corporate branding? 100% it's the personal brand.

It’s the personal branding that people connect with the most. People want to work w ...