From Payer to Player-Market Access Insights from Mickey Brown, VP Market Access & Reimbursement-Cerapedics

The Med-Tech Talent Lab by Mitch Robbins

Episode notes

In this episode, host Mitch Robbins interviews Mickey Brown, Vice President of Access and Reimbursement at Cerapedics, discussing his 30+ year career journey and insights on healthcare market access.

Key Highlights:

  • Mickey shares his transition from 15 years on the payer side (Blue Cross, United Healthcare) to manufacturer roles at Medtronic, Cochlear, and now Cerapedics
  • Learn how stepping outside his comfort zone at critical moments propelled his career forward
  • Discover the biggest challenges facing market access professionals in 2025
  • Understand common reimbursement strategy mistakes companies make and how to avoid them

Practical Takeaways:

  • Why waiting too long to develop reimbursement strategy hurts product launches
  • The key differences betw ... 
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Keywords
medical devicesmedtechrecruitingrecruitmentstartupsdigital healthcareersleadershiphiringconsultantconsultingtalent acquisitioninterviewingcandidatestaffingdiagnosticsinterviewtipscareer advicemarket accessreimbursementFDA