In this episode, Henry sits down with Hugh Massie, a serial entrepreneur and the founder of DNA Behavior, a behavioral data analytics company pioneering the intersection of psychology, decision-making, and financial behavior. Hugh has spent more than two decades building systems that decode how people think, communicate, and make choices—especially around money.

Resources Mentioned

DNA Behavior — https://dnabehavior.com

Behavioral Economics Today Podcast - https://www.youtube.com/@BehavioralEconomicsToday

Connect with Hugh on LinkedIn.