Customer Journey Mapping for Discovery & Development

Customer Journey Mapping is a tool that helps businesses understand the key decisions, interactions, and expectations their customer goes through in order to make the final decision to buy, or to buy again.

Hosts Michelle and Dasha explain how to use the customer journey map to:

1. In product development.

2. In providing a seamless marketing to sales pipeline.

3. In addressing problems with retention and customer service.

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