Which Comes First, Sales or Marketing? with Mindy Anderson

Marketing and Sales fueled company growth requires an investment. Should you hire a sales team or a marketing team? Should you spend on Ads or Conferences? In this episode of the Go Go GROW Podcast, hosts Dasha Tyshlek and Michelle Page discuss effective sales and marketing strategies for early growth stage B2B businesses with guest Mindy Anderson, a seasoned marketing leader with experience in fintech, SaaS, and more.

Listeners will learn about the transformative impact a solid, compelling brand can have on revenue and discover actionable insights on achieving product-market fit, crafting messages that truly resonate with audiences, and executing marketing strategies that drive results. This episode is packed with advice on creating a dynamic partnership between sales and marketing, focusing on strategic planning, and leveraging market op ...