EP #286] [ENG] - Importance of scaling your brand beyond Amazon - Seth Hurd

Welcome to the eCommerce Lab Podcast! In this episode, we are honored to welcome Seth Hurd, founder of Brand Expand, to talk about a key topic for any seller and entrepreneur: "The Importance of Scaling Your Brand Beyond Amazon."

Amazon is undoubtedly one of the most powerful platforms for selling products online, but relying exclusively on it can limit your business growth and make it vulnerable to policy changes, increasing competition, and fluctuations in demand. That's why it's essential to develop an omnichannel strategy that allows you to diversify your revenue streams and strengthen your brand in the long term.

Together with Seth, we will explore:

✅ How and when is the right time to expand outside of Amazon.

✅ The most effective platforms and channels to diversify your presence in the market.

✅ Marketing and a ...