Welcome to the Social Slingshot Podcast! 🎙️ In this episode, join our host Lachie as he engages in an insightful conversation with Aami Mills, the Owner of Mimi & Co. Mimi & Co is all about creating a more sustainable future for our little ones, specializing in eco-friendly "gentle planeting" and Australia's exclusive "one size fits more" modern cloth nappy. 🌍Aami takes us through her journey in the world of eco-parenting and shares how her brand is making a difference. She discusses the challenges faced, particularly during the post-COVID era, which, as you'll hear, presented unique obstacles. Aami also opens up about key performance metrics, revealing their best ROAS, conversion rates, return customers, AOV, and more.Whether you're a parent looking for sustainable solutions or an entrepreneur navigating changing business landscapes, this ...