Hosted by Lachie Thompson, Founder of Social Slingshot. This podcast is your go-to source for insightful discussions with industry experts and brand owners who've braved the e-commerce frontier.
Join us as we dive deep into the world of e-commerce, sharing experiences, strategies, and success stories to empower brand owners on their growth journey.
In this episode, Lachie interviews Georgette Marie Hewitt, the founder of Skygazer, a company specializing in sand-resistant towels. Georgette shares the inspiring journey of how she created her innovative product and expanded her business internationally. She delves into her experiences with online business, the intricacies of product development, and the strategies she employed for growth. Georgette also discusses the pivotal moments that shaped her business, the impact of media coverage on her sales, and the importance of managing profitability and time effectively. Additionally, she reveals how the use of virtual assistants has been a game-changer for business growth and efficiency. Takeaways: - Georgette's journey from creating sand-resistant towels to expanding her business internationally. - The challenges and lessons learned from her experiences with online business and product development. - Strategies for growth, including marketing, hiring, and managing seasonal products. - Focus on profitability rather than turnover for business success. - Consider the impact of media coverage on sales and brand awareness. - Utilize virtual assistants for efficient time management and business growth. 🤝 Explore collaboration opportunities: https://bit.ly/3Stfj68 📸 Follow us on IG for behind-the-scenes and updates: @lachiesocialslingshot 🎥 Don't forget to subscribe on YouTube for more inspiring stories and expert insights: @lachiesocialslingshot
In this episode, Lachie interviews Yii Ying, the co-founder of Vivianly, a company specialising in handmade high heels. Yii Ying shares the origin story of Vivianly and how they have sold over 500,000 pairs of shoes. She discusses their best-selling product, the challenges of selling high heels online, and their marketing tactics on Amazon. Yii Ying also talks about her other ventures, MusoHunt and MusoLearn, which connect music teachers and students and provide music education resources. Takeaways - Vivianly specialises in handmade high heels and aims to make women feel confident and stylish while keeping the shoes affordable. - Their best-selling product was a clear heel, and they have expanded their product range based on customer demand. - They have achieved success on Amazon through a combination of Amazon ads and keyword optimization. - Vivianly has also launched their own ecommerce website to reduce reliance on Amazon and increase control over pricing and customer experience. - Yii Ying's other ventures, MusoHunt and MusoLearn, connect music teachers and students and provide music education resources. - MusoLearn offers pre-recorded music lessons and direct chat access to teachers, making music education more accessible and affordable. 🤝 Explore collaboration opportunities: https://bit.ly/3Stfj68 📸 Follow us on IG for behind-the-scenes and updates: @lachiesocialslingshot 🎥 Don't forget to subscribe on YouTube for more inspiring stories and expert insights: @lachiesocialslingshot
In this episode, Lachie interviews Garrett Peters, the CEO of Duncan and Stone Paper Co, a stationary company that has experienced significant growth. They discuss Garrett's journey from working with Walmart to starting his own business, the dynamics of running a business with co-founders who are also couples, and the strategies they have implemented to scale their business, including leveraging Amazon and focusing on email marketing. They also touch on the challenges of inventory management and planning for the holiday season. Takeaways - Garrett's background working with Walmart and Sam's Club provided him with valuable experience in retail, branding, and sales, which he applied to his own business. - Starting a business with co-founders who are also couples requires clear communication, defined roles, and a shared vision to avoid potential conflicts. - To scale their business, Duncan and Stone Paper Co focused on leveraging Amazon as a sales channel and invested in email marketing to engage and retain customers. - Planning for the holiday season is crucial for e-commerce brands, and strategies such as promotions, email marketing, and targeted advertising can help drive sales during this period. - Inventory management is a challenge for growing businesses, and finding the right balance between having enough stock and avoiding excess inventory is essential. Chapters 00:00 Introduction and Background 02:02 Garrett's Journey to Entrepreneurship 05:36 Running a Business with Co-Founders Who Are Couples 10:30 Leveraging Amazon and Email Marketing 13:26 Defining Roles and Making Decisions 23:07 Email Marketing and Holiday Strategies 27:02 The Impact of Ads During the Holiday Season 31:07 Conclusion and Contact Information
This week on the DTC Slingshot Podcast, join us as we chat with Kalinda, the creative force behind Cheeky Winx, a brand that has taken the internet by storm with its personalised and humour-infused towels. From pharmacy to a flourishing e-commerce business, Kalinda shares the unusual journey of how a single viral product can redefine a brand. 🎙️ Dive into Kalinda's world of quirky and custom towels that have sparked both laughter and purchases across social media. She explains how what started as a joke became a viral sensation, leading to an explosion of interest in her unique products, from gym towels to grip socks. Key Takeaways: 🔥 Transforming a playful idea into a viral business success. 🎨 Mastering product personalisation to stand out in a crowded market. 💡 Leveraging social media virality for substantial business growth. 🚀 Strategies for pivoting from traditional employment to entrepreneurship with flair. 🔗 Engage & Learn: 🌐 Check out Cheeky Winx for a peek at Kalinda's innovative towel designs: https://cheekywinx.com.au/ 🤝 Discover more entrepreneurial stories and insights by following our podcast series: https://bit.ly/dtcslingshot-podcast-deck 📸 Follow us on Instagram for exclusive updates and a behind-the-scenes look at our podcast episodes: @lachiesocialslingshot 🎥 Subscribe to our YouTube channel for more episodes filled with unique business stories and invaluable marketing strategies!
This week on the DTC Slingshot Podcast, we're thrilled to have Aaron Alpeter, a wealth of knowledge in supply chain management and the mastermind behind multiple innovative companies. Aaron shares his journey from discovering his passion for logistics in college to becoming a pivotal figure in transforming how businesses handle supply chains globally. 🎙️ Aaron dives into the complexities of supply chain management, revealing how it integrates geopolitics, ambition, and the physical movement of goods. He discusses his experience working at Unilever, his transition to startups, and how he founded Izba, Capabl and Sourcify to revolutionise supply chain strategies for brands around the world. 📈 Interested in how supply chain management can dramatically affect your business’s success, or how strategic adjustments in the supply chain can lead to massive growth? Aaron's story is packed with actionable insights on optimising operations to improve efficiency and profitability. Key Takeaways: 🔗 Leveraging global supply chains to reduce costs and increase efficiency. 🚀 The importance of aligning supply chain strategies with business goals for optimal results. 🌍 Navigating international expansion and the challenges of global logistics. 📦 Innovative approaches to supply chain management that are reshaping industries. 🔗 Engage & Learn: 🌐 Connect with Aaron on LinkedIn to delve deeper into his supply chain expertise and learn from his frequent insightful posts. https://www.linkedin.com/in/aaron-alpeter/ Follow Aaron on Twitter: https://twitter.com/Akalpeter Aaron's businesses: Build a successful supply chain with Izba: https://www.izba.co/ Find 3PL issues before your customers do with Capabl: https://www.capabl.com/ Lower your COGS with Sourcify: https://www.sourcify.com/ 🤝 Discover more about our podcast and opportunities for collaboration: https://bit.ly/dtcslingshot-podcast-deck 📸 Follow our Instagram for exclusive updates and behind-the-scenes content: @lachiesocialslingshot 🎥 Subscribe to our YouTube channel for more episodes packed with cutting-edge business strategies and expert advice!