🌊 Dive into the world of swimwear marketing with Ashya, the founder of Full Bums Swimwear. From startup beginnings to a rapidly growing brand, Ashya's journey is filled with valuable lessons and insights for e-commerce entrepreneurs.👙 Full Bums Swimwear is all about classic full bum coverage, and Ashya's story is equally remarkable. In this episode, she shares:

1. The inspiring story behind the inception of Full Bums Swimwear and what motivated her to start the brand.
2. A unique approach to starting a brand without a product and whether she'd do it again.
3. Effective marketing strategies that surprised her with their effectiveness.
4. Overcoming challenges in the e-commerce space, including working with PR and marketing companies.
5. The power of collaborations with influencers and brand ambassadors in growing her  ...