E-commerce brands embark on a sometimes scary journey trying to learn all the ins and outs of business operations, marketing, website optimizations, advertising strategies, customer relationship management, order fulfilment and SO much more. Today, I’m bringing to you the journey of successful swimwear entrepreneur Hayley Segar, the creator of OneWith Swim and her successes and even navigating some of the challenges of running an e-commerce brand. We discuss topics of growing on social media and the whims and woes of creating viral content on multiple times (including navigating comments), media channels that work best, and connecting the dots between the products you have to offer and how to resonate with your consumers.In today's video, you’ll learn: ✅ how to navigate social comments and negativity around your brand ✅ what elements can make up vir ...