Episode notes
AI is transforming email marketing—but are you using it effectively? In this episode of DIY for Business, Russ and Greg dive into AI-driven email campaigns with experts Robin Tully and Michael Levitt of Forecasting (forecast.ing). Learn how AI can craft personalized messages, improve click-through rates, and predict campaign success before you hit send.
Topics covered include:
• How AI enhances email personalization
• The best ways to segment audiences for maximum impact
• AI-driven landing pages that convert
• The future of AI in marketing and its impact on small businesses
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