Join Russ and Greg as they chat with Peter Murphy Lewis, aka Strategic Pete, a seasoned marketing consultant who lives inside a zoo (literally) and has mastered the art of digital marketing. Dive into Peter’s fascinating journey from building a successful travel business to becoming a fractional CMO and marketing expert for unique ventures, including his current home at a private zoo in Wichita, Kansas.

In this episode, we discuss:

• The power of pixels and the importance of proper tracking in digital marketing

• How to use AI effectively in content creation and email marketing

• The art of hiring the right marketing pros and avoiding common PPC pitfalls

• Real-world insights on why reviews and buyer personas are critical in today’s business landscape

Whether you’re looking to boost your ma ...