Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs l ...
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-Wave of change happening, will it crush you or will you crush it? -Identifying an unsolved, real problem has untapped, incremental market opportunity -Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution -Problem Market Fit is more important than Product Market Fit -Offering Q4 Problem Workout for select early stage companies
-Growth versus stagnation in established category leaders -End of category lifecycle: reinvent or expand -Becoming a feature in your own category -When to start taking thinking about a new category? -Where is growth going to come from?
In our first episode, Play Bigger partner’s Jason Wellcome and Mike Bruno explore brand-new research from our newest eBook… the “Play Bigger Founder’s Workbook.” During their research they investigated over 1000 updates early-stage founders shared with their investors, and uncovered a set of stubborn and near universal pain points each of these founders experience. Today, Mike and Jason outline the issues, the causes, and the different approaches early stage founders can take to mitigate them.
