Markets Just Don't Understand

Markets Just Don't Understand

Category Creation Lab: The Play Bigger Podcast by Play Bigger
S1 · E4
Nov 13, 2024
45:08

Episode notes

-Wave of change happening, will it crush you or will you crush it?

-Identifying an unsolved, real problem has untapped, incremental market opportunity

-Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution

-Problem Market Fit is more important than Product Market Fit

-Offering Q4 Problem Workout for select early stage companies

Keywords

Category Design
Play Bigger
Category Creation Lab
POV
Point of View
Problem You Solve
Mike Maples
Problem Market Fit
Beekeeper