Episode notes
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.
This week, we analyse OpenAI's scramble to compete after Google's Gemini 3 Pro and Anthropic's Claude Opus 4.5 threatened their dominance. We examine GPT 5.2's contested benchmark scores and whether the rushed release has created more problems than it solved. We also explore the resurgence of 2009-era SEO tactics for AI visibility, revealing how "best of" listicles are gaming generative search results—and how long that window might stay open. Plus: OpenAI's enterprise adoption report, Gemini's new native audio translation, and Martin's bricked Limitless pendant.
Key Takeaways
- OpenAI's defensive launch: GPT 5.2 achieved impressive benchmark scores (53 ...