Artificially Intelligent Marketing

by Paul Avery and Martin Broadhurst

Welcome to Artificially Intelligent Marketing, the weekly podcast that explores the intersection of artificial intelligence and marketing. Join your hosts, Paul Avery and Martin Broadhurst, as they dive deep into the latest stories, tools, and applications in AI for mark ... 

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Podcast episodes

  • Season 1

  • Google Gemini 1.5 Update, OpenAI's Showcases Sora Video AI, Amazon's Emergent Speech AI, and Stable Cascade

    Google Gemini 1.5 Update, OpenAI's Showcases Sora Video AI, Amazon's Emergent Speech AI, and Stable Cascade

    Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in! Google Unveils Gemini 1.5 Pro Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development. OpenAI's Sora: A New Frontier in AI Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction. Stable Cascade by Stability AI Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models. Amazon's BASE TTS Breakthrough Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis. OpenAI Challenges Google with New Search Product In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy. We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.

  • Google Gemini Advanced Ultra Review! Microsoft's Copilot Latest Updates, Apple Publishes MGIE Paper, CISCO AI Research, EU AI ACT moves ahead, and Tool of the Week

    Google Gemini Advanced Ultra Review! Microsoft's Copilot Latest Updates, Apple Publishes MGIE Paper, CISCO AI Research, EU AI ACT moves ahead, and Tool of the Week

    Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights. Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more. MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here. Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra. Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report. EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more. Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how. Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

  • Get OpenAI API Cheaper, Google's Space Time AI, Publicis' €300M AI Bet, UK Government Goes Big On Generative AI, and Samsung's Hardware AI Leap!

    Get OpenAI API Cheaper, Google's Space Time AI, Publicis' €300M AI Bet, UK Government Goes Big On Generative AI, and Samsung's Hardware AI Leap!

    UK Government's Generative AI Framework The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption. Publicis Groupe's €300 Million AI Investment Publicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft. Google's Text-to-Video Model: Lumiere Google Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation. Runway Gen-2: Enhancing AI Video Editing RunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production. OpenAI's Model Updates and Cost Reductions OpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies. ElevenLabs' Major Funding Milestone ElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies. AI Website Builders: Reality Check Exploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions. MIT's AI and Job Automation Study MIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills. Samsung Galaxy S24 Series: AI Advancements Samsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape. AI and Political Misinformation: The New Hampshire Incident A robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency. Microsoft Copilot: Office AI Tools Review Reviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.

  • GPT Store launch, ChatGPT Teams $30pm, Midjourney's v6 alpha, Bland.ai for sales, and Perplexity taking over search

    GPT Store launch, ChatGPT Teams $30pm, Midjourney's v6 alpha, Bland.ai for sales, and Perplexity taking over search

    GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon. ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features. Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing. It promises consistent characters, high resolution, and soon, video generation tools. Bland.ai's Impact Martin examines Bland.ai, a real-time AI phone call system revolutionising sales and customer service. AI in Robotics: Figure 01 and Optimus Gen-2 Paul delves into Figure 01's coffee-making skills and Tesla's Optimus Gen 2 robot, showcasing advancements in humanoid robotics. Samsung's Automation Goals Samsung aims for human-free, fully automated factories within six years, sparking debates on the future of labour. Chatbot Vulnerabilities Martin discusses the susceptibility of Chevrolet's AI chatbot to prompt injection, highlighting security concerns in AI deployment. Perplexity's Massive Funding Paul reveals Perplexity's $73.6 million raise, now valued at $520 million, aiming to rival Google. CES 2024 AI Innovations From Whispp's voice conversion technology to Volkswagen's AI chatbot, CES 2024 showcased diverse AI-powered hardware. Snippets: New York Times sues OpenAI Microsoft Copilot, formerly "Bing," now on iOS and Android Apple's "LLM in a Flash" research

  • Google's Gemini Unveiled, Microsoft's Medprompt Magic, Meta's AI Imagery & Mistral AI's Mixtral 8x7B

    Google's Gemini Unveiled, Microsoft's Medprompt Magic, Meta's AI Imagery & Mistral AI's Mixtral 8x7B

    Google's Gemini: The Challenger to GPT-4's Throne Google unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's features Unlocking AI's Potential: Prompt Engineering Microsoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about Medprompt Enhancing AI Recall: Claude 2.1 Claude 2.1, featuring a 200K token context window, excels in complex data retrieval, showcasing the significance of precise prompting in AI. Explore Claude 2.1 Meta's AI Image Generation Leap Meta's "Imagine with Meta AI" uses Emu to create images from prompts, raising key ethical questions in AI-driven visual content creation. Meta's AI Image Generator Instagram's AI-Powered Backdrop Instagram's Backdrop, powered by SAM and Emu, transforms story backgrounds, demonstrating AI's role in media editing. Instagram's Backdrop feature ChatGPT vs Human Expertise: A Study MIT's study shows ChatGPT's prowess in persuasive content, challenging human superiority in content creation and opening new avenues for marketers. Study insights McDonald's Tech Upgrade with Google Cloud McDonald's partnership with Google Cloud aims to innovate customer and staff experiences with generative AI, transforming the fast-food industry. McDonald's and Google Cloud Mistral: Open-Source AI Advancement Mistral AI's Mixtral 8x7B, an open-source AI model, offers flexibility and transparency, challenging established AI paradigms. Mixtral 8x7B details ChatGPT Plus Subscriptions Reopen ChatGPT Plus subscriptions are available again, enhancing user experience with advanced features.