Artificially Intelligent Marketing

by Paul Avery and Martin Broadhurst

Welcome to Artificially Intelligent Marketing, the weekly podcast that explores the intersection of artificial intelligence and marketing. Join your hosts, Paul Avery and Martin Broadhurst, as they dive deep into the latest stories, tools, and applications in AI for mark ... 

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Podcast episodes

  • Season 1

  • Google's Gemini vs ChatGPT, StableAudio's Audio Revolution, MSN's AI Fail, Amazon's Seller AI, GoCharlie's $2M Seed, Adobe's Firefly & Coca-Cola Y3000

    Google's Gemini vs ChatGPT, StableAudio's Audio Revolution, MSN's AI Fail, Amazon's Seller AI, GoCharlie's $2M Seed, Adobe's Firefly & Coca-Cola Y3000

    In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.Stability.AI Unveils StableAudio: Audio Generation with a TwistStability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.Microsoft's AI Fiasco: When AI Goes Awry in Obituary WritingMicrosoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.Amazon's Generative AI Simplifies Seller ExperienceAmazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven MarketingGoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.Adobe's Firefly: The Next Wave in Generative AI for Creatives and MarketerAdobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.Coca-Cola Y3000: Sipping the Future with AI-Generated FlavourCoca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.EY's $1.4 Billion Leap into AIEY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

  • Slack's AI tools, Claude Pro, Zoom's AI Companion, and Notes from Inbound 2023

    Slack's AI tools, Claude Pro, Zoom's AI Companion, and Notes from Inbound 2023

    Slack's AI Tool: A New Way to Recap Channels and ThreadsSlack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.Anthropic's Claude 2: A New Premium Player in AI ChatAnthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.Microsoft's Assurance: Covering AI Legal CostsMicrosoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.Zoom's AI Companion: Enhancing Virtual CollaborationZoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.Sprig's AI Analysis: A New Approach to Survey InsightsSprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.Amazon One: The Power of Palm Scanning with AIAmazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.ChatGPT Integrates with Canva for Streamlined DesignChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.Gizmodo en Español: From Human Editors to AI TranslationsGizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.

  • AI at #INBOUND23 and Beyond: HubSpot's AI Roadmap, ChatGPT Enterprise, Google Duet AI, and Ideogram

    AI at #INBOUND23 and Beyond: HubSpot's AI Roadmap, ChatGPT Enterprise, Google Duet AI, and Ideogram

    In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!ChatGPT Enterprise: A Game-Changer for BusinessesOpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!HubSpot's AI Roadmap: INBOUND 2023As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.Driving Effectiveness: Use AI to turn insights into actionable strategies.Customer Connection: AI tools that not only meet but exceed customer expectations.Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.Google Duet: Your New AI TeammateGoogle is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.Automated Presentations: Create presentations in a fraction of the time.Integrated Features: Duet AI is now in Google Meet and Google Chat.Privacy and Security: Your data remains yours.Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.Ideogram: The Future of AI-Generated Text in ImagesIdeogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.Typography Feature: Create lettering in various styles.Beta Testing: The technology shows promise but has room for improvement.Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.Interview with Jeff Coyle, Co-founder of MarketMuseMartin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.

  • The Human-AI Balance: Skills, Ethics, and the Future of Work

    The Human-AI Balance: Skills, Ethics, and the Future of Work

    Explore the latest advancements in AI technology, from Google's creative writing toolbox, TextFX, to legal developments in AI art copyright, AI-powered videos for entrepreneurs, and much more in the ever-evolving world of artificial intelligence.Google's TextFX: A Creative Writing ToolboxGoogle has launched TextFX, a set of 10 tools to aid creative writing, including Unfold, Simile, Explode, and Chain. It helps in brainstorming and overcoming writer's block but isn't perfect in all its connections.AI Art Denied Copyright ProtectionA U.S. judge ruled that AI-created art cannot be copyrighted, emphasizing the need for human involvement. Read more here.GoDaddy's AI-Generated Videos for EntrepreneursGoDaddy introduced an AI-powered video tool to help small businesses create professional videos for social media.AI Skills on the Rise, But People Skills PrevailA LinkedIn report shows the proliferation of AI skills, but people skills like Flexibility and Professional Ethics are more in demand.Adapting to AI: The Workplace EvolutionAn IBM study reveals that 40% of the workforce might need to reskill due to AI's role in business.SeamlessM4T: Bridging Communication with Multimodal TranslationMeta's SeamlessM4T offers translation and transcription across 100 languages, aiding global communication.AI Content Detectors and LimitationsStudies on AI detectors reveal their limitations, especially against non-native writing styles.AI Art with Midjourney's New Inpainting FeatureMidjourney's "inpainting" feature allows easy customisation of AI-generated images and Playbook launches MidJourney integration.Fine-Tuning ChatGPT: A Business Game-Changer?OpenAI's fine-tuning feature allows businesses to customize ChatGPT. AI Revolution in AdvertisingMajor brands like Nestlé, Unilever, and WPP are using generative AI to enhance advertising.AI Bots Surpass Humans in CAPTCHA TestsAI bots are outperforming humans in CAPTCHA tests, raising questions about security protocols.Interview with Louis Pereira, Founder of AudiopenAn interview with the founder of, Louis Pereira, provides insights into the company's offerings.

  • Riding the Crest of the AI Hype Wave: Strategic AI Insights and Robert Rose on Content Marketing's Future

    Riding the Crest of the AI Hype Wave: Strategic AI Insights and Robert Rose on Content Marketing's Future

    In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report.Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology!McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy!Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters!Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers!Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach!Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement!Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy!Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.