In this episode of Future of Foods Interviews, Alex is joined by Bruce Friedrich, founder and president of the Good Food Institute (GFI) an organization driving the global transition to a more sustainable, secure, and just food system through alternative proteins. Bruce has long been one of the world’s most compelling voices for rethinking how we produce meat, dairy, and seafood.

We discuss the problem which needs fixing, how he and the GFI are proposing solutions and trying to convince the world to follow, the funding options, sentiment for change, the reach of the GFI and the need for collaboration. We also discuss his new book, MEAT which is out now https://meatbook.org/purchase/

In MEAT, Bruce e ...