Can plant based burgers taste better than meat? - Caroline Cotto from Nectar

In this episode of Future of Foods Interviews, Alex talks to Caroline Cotto, co-founder of NECTAR, the world’s first sensory intelligence platform for alternative proteins. NECTAR is reshaping how the industry measures success — not by novelty or nutrition alone, but by what truly wins over consumers: taste.

Caroline shares insights from NECTAR’s latest Taste of the Industry 2025 report, which blind-tested over 120 plant-based products with thousands of everyday eaters. The findings??? Before you launch a product make sure it tastes great. The future of food hinges on flavour.

We explore how NECTAR’s data-driven approach is helping brands close that “taste gap,” what it means for scaling alternative proteins, and why the next wave of growth depends  ...