Gabriela Lawrence is the Cofounder and Chief Brand Officer at Doce Mezcal. Before launching the brand she ran a boutique public relations & talent consultancy in New York City working with companies across CPG, fashion, beauty, fitness & hospitality. As a self-identifying strategic and creative connector of the dots, Gabriela's range of PR experience has allowed her to create strategies for lifestyle brands providing them with a 360- approach of media relations, brand positioning, events, partnerships, sales, influencer relations and more. Gabriela leads with connection, creativity, and curiosity bringing forth innovative and on-the-pulse methods needed to grow a dynamic brand in the spirits space.