Airbnb’s New “Host-Only Fee” Kill Shot Against Direct Bookings — Here’s Your Countermove

🚨 Airbnb just made its boldest move yet: a host-only fee of 15.5% (16% in Brazil) and zero visible guest fees. It looks like housekeeping—it's actually a psychological flip that erases “book direct to avoid Airbnb fees” and puts price blame on you while Airbnb takes a bigger cut.

In this episode, I break down:

• How the fee shift blurs lines with hotels and neutralizes your direct-booking pitch
• Why guests will now assume you raised prices (and what to do about it)
• The broader pattern—masked contacts, off-platform penalties, brand-neutral listings next?
• The playbook smart hosts are running now: raise rates 13–15%, switch to “best price guaranteed,” diversify channels, and build true direct solutions

💡 Want help executing the counter-strategy? My team at Vacation Home He ...