“The danger for UK brands launching in the U.S is assuming its the same - it’s not. It just happens to speak English.”

What does it take to build the UK’s #1 canned cocktail brand (in grocery) - and then take it to America?

Rob Wallis, co-founder of MOTH, joins us to talk about how he and Sam Hunt built a high-trust, founder-led business on a foundation of friendship, flavour, and fearless brand bets.

From investing 25% of their first raise into a bold rebrand, to launching into the US with no existing category - Rob shares the moments that defined MOTH’s rise. We dig into:

• How to turn brand copy into a premium ingredient
• When risk-taking is a superpower (and when it’s not)
• Why they built a full creative team in-house
• How to go about your first fundraise
• What mos ...