In this episode, Chuck Slingerland, Vice President of Sales and Service for Barberan Corrugated North America, shares his journey from packaging manufacturer to equipment supplier—and how that perspective helps him guide companies investing in digital print technology.

He discusses the evolution of single-pass digital printing, Barberan’s engineering-driven approach, and how advancements in speed, software, and ink are reshaping corrugated packaging, metal decoration, and retail graphics. Chuck also explains how manufacturers evaluate ROI, why uptime and service matter as much as print quality, and where the next wave of innovation in digital printing is headed.