In this episode of The Layover, we sit down with Ian Prichard, CEO and co-founder of Black Tie Ski Rentals & Delivery, to explore how a small-town idea sparked by an Alan Jackson VIP fitting turned into North America’s leading ski and bike delivery network.

From maxing out credit cards to launch a two-van operation in Steamboat Springs, to growing into 20 licensed locations across the U.S. and Canada, Black Tie has rewritten the ski rental experience—making it less about lines and logistics and more about lifestyle and leisure.

Ian unpacks how Black Tie is:

• Turning the most dreaded part of skiing—rentals—into a concierge-level, in-room experience
• Balancing affordability with luxury, proving “black tie” doesn’t have to mean overpriced
• Expanding into summer with bike rentals, giving operators year ...