AI search is changing how people find you... but not how they buy.

If you think ChatGPT is replacing Google, you might be solving the wrong problem.

Alyssa Nolte sits down with Daniel Horowitz to rethink what AI search actually means for your business. Yes, it’s a new discovery layer. No, it’s not the full funnel. Daniel breaks down why AI search is both revolutionary and overrated, and what most teams are getting wrong right now.

If you care about SEO, brand perception, or showing up when buyers make a shortlist, this conversation will challenge how you think about growth.

Why you should listen:

Most teams are either ignoring AI or overcorrecting for it. This episode helps you find the middle. You’ll learn how to show up in AI search without breaking what already works.

3 key takeaways ...