#9 Building Successful Agency Relationships: A Client's Perspective with Amy Smithers

Amy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. We discuss the challenges and rewards of collaborating with agencies, the significance of quality over quantity in PR results, and the evolving role of AI in the industry.

00:00:07 - Introduction to Season Two Louise and Steve welcome listeners back to the Digital PR Podcast, introducing the exciting topics and guests lined up for the new season, including crisis communications and insights from in-house clients.

00:01:31 - Client Perspective on Digital PR The hosts int ...