#386 – How Rex Kurzius built a business that funds itself

A story about choosing autonomy over speed—and building something that lasts.

This episode is for SaaS founders tired of chasing growth rounds—and wondering if slow, profitable building could win.

Most software companies raise capital to scale fast. Rex Kurzius, Founder of Asset Panda, rejected that path entirely. His father ran a bakery. His brother built MailChimp. Rex grew up watching immigrant work ethic turn into entrepreneurial success—and applied the same principle to software.

He spent 13 years building Asset Panda from startup to a world-class asset tracking platform. No investors. No board pressure. No artificial timelines. Just solving one problem—asset tracking—and letting customer revenue fund each next step.

And this inspired me to invite Rex to my podcast. We explore why staying curious matt ...