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A story about passing lucrative deals to competitors—and building something users refuse to give up
This episode is for SaaS founders exhausted from chasing every opportunity—and wondering if extreme focus actually works.
Most SaaS companies don't fail because of bad tech. They fail because they can't stop building.
Ray Meiring, CEO of QorusDocs, discovered this during a meeting with a bank CIO. While trying to find use cases for their generic document tool, Ray realized they had it backwards—they were hunting for problems to fit their solution instead of solving a specific problem.
That realization changed everything. Ray narrowed QorusDocs from "any document" to proposals to specific verticals. He even developed a system for passing lucrative but wrong-fit customers directly to competitors.
And thi ...
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saasentrepreneurshipmarketing