Note sull'episodio
This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author.
Wes is widely recognized as one of the pioneers of the product-led growth movement, challenging an entire industry to rethink their approach to SaaS growth.
In 2016, he introduced a freemium product at Vidyard that gained over 100,000 users in less than 12 months, sparking his passion for PLG.
He's a Bestselling Author: His book "Product-Led Growth: How to Build a Product That Sells Itself" has sold over 100,000 copies globally, primarily through word-of-mouth.
Meanwhile, he has partnered with 408+ SaaS companies to generate over $1bn in self-serve revenue.
Based on that ...