Don Costante has spent more than 30 years shaping the way fans experience live sports, and in this episode he shares insights from his groundbreaking book, Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation. From NBA Finals to World Series moments, Don’s career has been about more than games—it’s been about creating unforgettable memories for fans, teams, and sponsors.

We dig into why game presentation matters far beyond the scoreboard. Don explains how smart event planning can transform casual attendees and first-time visitors into lifelong fans, and how a strong presentation elevates the value of a team’s brand and partnerships. He breaks down the strategies and tactics that go into crafting the entire fan journey, making sure the moments in the stands match the energy on the field or court.

Listeners will he ...