Episode Description

SMS has a 98% open rate but an open isn't a sale.

In this episode of The No-Code Founder Pod, we will move past the hype and build an SMS program that drives incremental revenue without getting filtered, fined, or burning your list.

You'll learn:

• The 70/30 rule (why 70% of revenue should come from flows, not blasts)
• The "Double-Tap Capture" strategy (email first, then SMS, so you never lose both)
• The Emoji Tax (how one emoji can double your message cost)
• 10DLC registration (what it is, why it matters, how long it takes)
• TCPA compliance (the exact disclosure language to avoid $500–$1,500 per message fines)
• The SHAFT rule (Sex, Hate, Alcohol, Firearms, Tobacco, don't go near these)
• Attribution truth (why 30-day windows lie, how to measu ...