Audience: Small-mid D2C founders/operators

Overview: Stop training customers to wait for discounts. Build a pricing system that protects contribution margin while lifting AOV and repeat rate using AI strategically and tests your finance lead will trust.

Diagnose Before Discount

• Pull: product margins (incl. returns/fulfillment/fees),
• SKU velocity/inventory, return rates, cohort health (first-time vs repeat,
• LTV:CAC).
• Respect MAP policies and channel parity.

Smart Pricing System (4 Building Blocks)

1. Floors: minimum margin thresholds by SKU/category
2. Fences: who qualifies (VIP tier, channel, geo, first-time, subscription)
3. Bundles: raise effective margin without cutting list price