In 2015, Matt Reynolds shut down his brick and mortar gym and went all in on a fully digital coaching platform. Everyone thought he was crazy. A decade later he runs one of the largest online coaching businesses in the world, a software platform used by hundreds of coaches, and a team with a monthly churn rate under 3% in an industry where 20% is the norm.

He saw where the world was going and moved before the proof existed.

In this dense and wide-ranging conversation, Matt breaks down what he built and how AI is about to separate the clinicians who thrive from the ones who get left behind. Matt and Frank take a hard pivot from tech and dig into what it looks like to run a business without hiding who you are or beating people over the head with your personal beliefs.

In this conversation, Matt and Frank cover:

• How Matt ...