Note sull'episodio
Special guest host Brandon Bedford welcomes Tara Scott (Acuity Insights) and Eric Holland (CureMint Inc.) for this month's installment of the Competitive Enablement Show LIVE. This trio of competitive intelligence and competitive enablement superheroes dive into their experience on what it takes to tip winnable deals in your company's favour.
Starting with making sure you're spending time in the right deals to begin with (i.e. are they big and winnable enough to justify your time?), Eric and Tara explain the importance of avoiding feature-function face-offs, and how having a full picture of your prospects' pain points sets you up to win competitive deals.
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