Note sull'episodio
Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 2023 to sit down for a chat on all things compete.
They dive into why Tirrah's team focuses on enabling revenue-generating functions and how they do it. The importance of engaging senior leaders early on and why she wishes she had done more of it. The competitive intelligence metrics Tirrah and team swear by — and much more.
As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every Competitive Enablement episode there, so check it out!
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