In this episode of The Cinnamon Effect, Kimberly Hand sits down with Marc Jonna, co-founder of the groundbreaking natural grocery brand Plum Market, to explore the philosophy and passion behind one of America’s fastest-growing fresh food retailers.

From his family’s multi-generation roots in the grocery business to his leadership experience with Whole Foods Market, Marc shares the personal journey that shaped Plum Market’s commitment to freshness, community, and wellness.

We dive deep into Plum Market’s fresh food philosophy, including why locally-sourced produce, organic offerings, and chef-crafted meals aren’t just products — they’re a lifestyle. You’ll hear what makes Plum Market unique in a crowded grocery landscape and how the brand expanded to more than 30 locations, including innovative airport formats that bring healthy, el ...